Over the last few months, we’ve been working hard to expand on the capabilities of our core Intelligence product. This started with the release of customer characteristics, and custom insights capabilities and today we’re taking another major step with the Financial Product Finder.
Great UX can help your users understand the value of Open Banking, especially as it is still in its infancy in the public financial services industry. YouGov’s research has identified that the key barriers in using Open Banking are security and misuse of data. Applying good UX and behavioural science theory is crucial to reducing these perceived barriers. In this article we will give Bud’s top 5 tips to improve conversion in your user journeys.