Driving deposit growth and a more qualified customer base

By maximizing the rich transaction data already at their disposal, credit unions like yours can sharpen their competitive edge, nurture member loyalty and drive deposit growth.

Join our webinar with CU Broadcast on September 30 at 10:00PST.

Learn about unlocking growth for credit unions: How transaction data is driving member engagement and deposits.

CU-broadcast-white-logo
Webinar

Unlocking growth for credit unions: How transaction data is driving member engagement and deposits

September 30th, 2024 10:00 PST

Join Bud’s Corey Horr (Account Executive) for an engaging live webinar exploring how transaction data can unlock growth, drive member engagement and maximize deposits for credit unions internationally.

This webinar will explore how credit unions can capitalize on the plethora of transactional data they already hold to drive financial well-being and clarity across their member base and stimulate deposit growth.

Ready to unlock data-driven insights and transform how your credit union engages members?

Register today

Corey Horr

Corey Horr

Account Executive, Bud
Elizabeth-Osborne

Elizabeth Osborne

COO, Great Lakes Credit Union
Keith Pfirrman - Akoya

Keith Pfirrman

Growth, Akoya

33% of larger banks view credit unions as one of their top competitive threats

Jack Henry, 2024

37% of credit unions plan to increase technology investments between 6% and 10%

Jack Henry, 2024

Maximize savings and drive financial wellbeing

Credit unions can use transaction data insights to personalize their outreach by, for example, nudging members to capitalize on unused checking funds with relevant savings options.

Deliver timely, tailored communications to enhance conversion rates while providing financial guidance that builds trust; in turn, boosting your in-app engagement and the opening of new accounts.

Rich personalized communication-4

Higher conversion on product campaigns

By proactively engaging members with relevant offers that align with their usage patterns, credit unions can enhance satisfaction and grow their deposit portfolios through strategic upselling and cross-selling.

Bud can identify these opportunities as trends and patterns at a member base level. Cohort insights can then be used to create richly-targeted segments for high impact marketing that increases cross-sell opportunities and drives conversion.

Upsell and cross-sell opportunities-3

Data-driven product development

Insights from enriched transaction data enable credit unions to pinpoint demand for new offerings.

For example, a credit union uncovered a trend of clients opting for competitor savings accounts, it could launch a competitive savings product to attract switchers and engage potential savers proactively.

Strategic responses to consumer behavior allow credit unions to put their members' voices at the forefront of their product development strategy, which in turn can lead to better engagement and conversion rates.

Data-driven product development-4

Your credit union toolkit