How Bud empowered Jaja Finance to say 'yes' to more borrowers

By combining Bud’s Assess solution with their industry expertise and datasets, Jaja is able to drive financial inclusion through wider access to credit and consumer data.

Because all of Bud’s solutions are underpinned by our powerful AI-core, advanced enrichment capabilities and market-leading categorization; Jaja achieve a more holistic view of applicants’ financial standing

Problem 

Digital lender and fintech Jaja Finance provides simple, secure and smart digitally-led credit card products.  Their mission is to become the leading digital lender in the UK and at the forefront of this goal? 

The use of high-quality, holistic financial data.

While hugely important, credit data is often backwards looking, delayed and sometimes even outdated… but that’s where Bud comes in.

Solution

With proprietary insights into a customer’s financial data, Jaja has transformed information into valuable insights that can be deployed across the business — empowering them to accelerate data-driven lending decisions, serve the underserved and even identify relevant but cheap cost-to-serve product models.

Outcome

By “dropping in the Bud experience,” Jaja circumvents the traditionally abrasive and frustrating customer application experience while also ensuring all data collected is accurate, up-to-date and relevant. 

This empowers them to say 'yes' to even more borrowers - all while accelerating data-driven decisioning.

Want to know how Bud can accelerate data-driven decisioning with a more holistic view of your applicant's financial standing? Get in touch today!