Actionable Insights

Timely, actionable insights for each customer




Raw customer data doesn’t provide the right level of insight to give customers useful, intelligent recommendations on which actions help them achieve their financial goals.


Bud’s platform increases engagement and trust. It gives customers useful and tailored insights and allows providers to suggest helpful and timely offers that increase the likelihood of conversion.

Products & Features

Energy Switching API

Identify changes to energy payments and switch customers to alternative electricity and/or gas tariffs.

Rent Recognition API

Build a customer’s credit history using rent payment data.

Insights API

Provides category and merchant totals as well as identifying salary and upcoming bills

Core enrichments

Categorises transactions, identifies merchants and finds both regular transactions and the period over which they occur

Actionable Insights How it Works

How it works

Use personalised insights to create timely actions for a customer that help them achieve their financial goals.

Find household expenses and recommend services designed to help customers save money on their bills.

Identify potential ‘red flag’ behaviours such as gambling and offer customers merchant blocking or category spend limits.

Reward your customers with loyalty programmes from specific merchants or build their credit history by verifying rent payments.

Create timely, actionable insights with Bud

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Contact us

We work with some of the largest and most influential financial services companies in the world. If you want to easily distribute Bud’s services to your customers, get in touch.