Use case: Personalized banking at scale

Make every interaction count

Engage every customer with messages that matter.

Bud's Assess product dashboard seen on a laptop alongside the credit applicant's experience on a mobile phone

Data-driven insights for deeper connections

Consumers expect banks to understand their needs, not just send generic messages. Campaigns based on demographics alone risk stereotyping and alienation.

We help banks and fintechs to deliver personalised banking experiences at scale by combining enriched transaction data with smart segmentation tools and pre-built financial insights.

This powers meaningful, data-driven engagement across your digital channels.

From insight to impact

Drive, our transaction data analytics platform, allows institutions to segment their customer base based on real income and spending behavior.

Engage, our personal financial management solution helps firms to deliver personalised nudges, insights and product prompts through digital channels.
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Together, they enable banks and fintechs to act on data with precision and at scale.

Unlock the full potential of the rich transaction data you already hold to personalise the banking experience.

Explore Drive ->

Give customers a richly personalised digital banking experience by using their transaction data.

Explore Engage ->

Raw transaction data showing Bud enrichments like regularity, category, location and more

Tailored interactions without the complexity

Down with demographics

Send relevant, timely messages based on real-life behaviours and life stages, not static or stereotypical profiles.

Improved conversion

Promote the right product at the right time, to the customers most likely to benefit, for ultimate ROI.

Operational efficiency

Deliver personalised banking at scale, reducing pressure on marketers and data analysts, using insight-driven segments and triggers.

Offer proactive support

Identify financially stressed customers early and offer support before they reach out, growing loyalty while reducing contact centre volumes.

Integration

No-code analytics for all

Use your existing data streams, batch files, or API endpoints, automate processes with Bud’s fully managed data retrieval tools, or simply upload manual data files whenever needed.

An illustration of a transaction API call

Plug in or build out

Build your own personal financial management experience with our Engage API or choose our customisable, ready-made widgets and go live with personalised banking across your digital channels fast.

A screen from Bud's Drive product showing different dashboards

Make every interaction count

Data-driven insights for deeper connections

From insight to impact

Drive

Engage

Tailored interactions without the complexity

Integration

No-code analytics for all

Plug in or build out

Case studies

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Ready to deliver meaningfully personalized banking?