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Subscription management made simple

We’ve all been there. The audiobook membership that seemed like a good idea at the time. The streaming service subscription so we could watch that film one evening. The boxes that arrive but often go unopened.

Even with the best intentions, it can be hard to keep on top of recurring subscriptions.

Enter subscription and bill management app Little Birdie. The app is powered by our Engage product: customers connect their accounts via open banking, and can then identify and manage their recurring payments and subscriptions. Our aggregation and intelligence services (Aggregation, Categorisation and Regular Payments) are at the core of this innovative subscription management solution.  

Perhaps unsurprisingly, Opinium research commissioned by Little Birdie and undertaken in September 2022, found that 32% of people aged 18-34 expressed regret about subscriptions bought during the pandemic. 41% said they feared regular subscription payments could push them into debt.

As our founder and CEO, Edward Maslaveckas, notes, the app could make a real difference to the financial wellbeing of time-poor consumers during the ongoing cost-of-living crisis.

“Since 2015, we have focused relentlessly on building technology that can enable companies to understand their customers in a whole new way,” said Edward.

"At the heart of this is our transactional data intelligence. This product will help Little Birdie customers to take the stress out of financial decisions. That makes us proud."

Find out more about how Bud can help your customers to find and manage their subscriptions.