Customer service experience | Use cases

Personalized service starts with better data

Frontline staff often lack context around customers' financial behaviour, making it difficult to deliver personalised support during service interactions.

In addition, digital channels can feel impersonal and reactive, missing key moments to offer help or alert accountholders to potential issues before they become serious.

Bud can help you to deliver a richly personalised service by turning raw transaction data into actionable insights. You can equip your systems and frontline staff with the means to really understand customers’ unique needs and provide timely, relevant support.

Data-enriched interactions

We can help you deliver a customer service experience that’s truly personalized.

Our transaction enrichment engine lays the foundation by transforming raw financial data into clear, categorized insights so you can send accountholders nudges and alerts across your digital channels.

Our transaction data analytics platform builds on this by identifying accountholders who may need additional support and realizing that intelligence via both digital journeys and frontline staff. Whether in-app or in-branch, your teams have a clear, up-to-date picture of each accountholder’s finances, helping them respond with empathy and precision.

Accurately categorize transactions with Bud’s market-leading enrichment.

Explore Enrich ->

Raw transaction data showing Bud enrichments like regularity, category, location and more

Empower your teams to unlock the full potential of the rich transaction data you already hold.

Explore Drive ->

A screen from Drive with a line graph showing the percentage of customers who gamble

Smarter segmentation

Group accountholders based on real behaviour (not just demographics) so you can tailor communications, products and services to each segment's needs.

In-person insights

Equip frontline staff, in your contact centers or branches, with real-time insights into an accountholder’s financial situation for more helpful and informed conversations.

Proactive digital journeys

Deliver contextual nudges, alerts and support within your app or digital banking platform – before the accountholder asks for help.

Identify vulnerability

Spot potential signs of financial vulnerability early, such as reduced income or high-cost credit usage, and guide accountholders to appropriate support.

Smarter support, powered by data

Personalized service starts with better data

Data-enriched interactions

Enrich

Drive

Case studies

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Ready to transform your customer service experience?