To make every financial decision simple by turning transactional data into rich customer insight
Founded in 2015, Bud began life as an education platform. Now, Bud is a platform used by global companies to harness the power of data intelligence and to make life better for their customers.
![Ed and George speaking at a Bud party Ed and George speaking at a Bud party](https://www.thisisbud.com/hs-fs/hubfs/KrisHumphreysPhotography(c)_-127%20copy.jpg?width=1703&height=1365&name=KrisHumphreysPhotography(c)_-127%20copy.jpg)
Key stats
![A group of diverse Bud employees A group of diverse Bud employees](https://www.thisisbud.com/hs-fs/hubfs/bud-summer22-company-photo.jpg?width=1920&height=1280&name=bud-summer22-company-photo.jpg)
Our culture is defined by the ethical use of data
Security first
We put the security of data above all else and use advanced encryption techniques.
Built for privacy
We train machine learning models on anonymised data to protect people’s privacy.
User centered
We only use data to benefit people and build tools to meet their needs.
Transparent and open
We make sure our clients understand how and why we use data because we believe in responsible innovation.
Accountable and robust
We’re accountable to clients and regulators (including the FCA and ICO) and we hold our team to the highest standards.
No compromises
We’d rather step away from an opportunity than compromise on these principles.
Our investors
Our board
![Ed Mas, CEO of Bud](https://www.thisisbud.com/hs-fs/hubfs/Ed%20Mas.png?width=365&height=365&name=Ed%20Mas.png)
Ed Maslaveckas
CEO, Bud
![George Dunning, COO of Bud](https://www.thisisbud.com/hs-fs/hubfs/George%20Dunning.png?width=365&height=365&name=George%20Dunning.png)
George Dunning
COO, Bud
![Raman Bhatia](https://www.thisisbud.com/hs-fs/hubfs/Headshots/Raman%20Bhatia.webp?width=1620&height=1620&name=Raman%20Bhatia.webp)
Raman Bhatia
COO, OVO Energy
![Gail Russell – HSBC-V2](https://www.thisisbud.com/hs-fs/hubfs/Headshots/Gail%20Russell%20%E2%80%93%20HSBC-V2.webp?width=1620&height=1620&name=Gail%20Russell%20%E2%80%93%20HSBC-V2.webp)
Gail Russell
Global Head of Customer Experience, HSBC
![Lord Stanley Fink](https://www.thisisbud.com/hs-fs/hubfs/Headshots/Lord%20Stanley%20Fink.webp?width=1620&height=1620&name=Lord%20Stanley%20Fink.webp)
Lord Stanley Fink
Advisor
![Marc Meunier – TDR Capital V2](https://www.thisisbud.com/hs-fs/hubfs/Headshots/Marc%20Meunier%20%E2%80%93%20TDR%20Capital%20V2.webp?width=1620&height=1620&name=Marc%20Meunier%20%E2%80%93%20TDR%20Capital%20V2.webp)
Marc Meunier
Partner, TDR Capital
![Kelli Fielding - TransUnion (UK)](https://www.thisisbud.com/hs-fs/hubfs/Headshots/Kelli%20Fielding%20-%20TransUnion.webp?width=1620&height=1620&name=Kelli%20Fielding%20-%20TransUnion.webp)
Kelli Fielding
Chief Product Officer, TransUnion (UK)