To make every financial decision simple by turning transactional data into rich customer insight
Founded in 2015, Bud began life as an education platform. Now, Bud is a platform used by global companies to harness the power of data intelligence and to make life better for their customers.
Our culture is defined by the ethical use of data
We put the security of data above all else and use advanced encryption techniques.
Built for privacy
We train machine learning models on anonymised data to protect people’s privacy.
We only use data to benefit people and build tools to meet their needs.
Transparent and open
We make sure our clients understand how and why we use data because we believe in responsible innovation.
Accountable and robust
We’re accountable to clients and regulators (including the FCA and ICO) and we hold our team to the highest standards.
We’d rather step away from an opportunity than compromise on these principles.
COO, OVO ENERGY
Lord Stanley Fink
PARTNER, TDR CAPITAL
Satrajit “Satty” Saha
CEO, TRANSUNION UK