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The language model for banking data


Personalisation and financial wellbeing



Insight exploration and marketing


Affordability and risk


Everything you need to know about Bud.

About us

To make every financial decision simple by turning transactional data into rich customer insight

Founded in 2015, Bud began life as an education platform. Now, Bud is a platform used by global companies to harness the power of data intelligence and to make life better for their customers.

Ed and George speaking at a Bud party

Key stats

Over 100 employees across four countries
300 million transactions securely enriched every month
Zero Bud employees with access to client data
A group of diverse Bud employees

Our culture is defined by the ethical use of data

Security first

We put the security of data above all else and use advanced encryption techniques.

Built for privacy

We train machine learning models on anonymised data to protect people’s privacy.

User centered

We only use data to benefit people and build tools to meet their needs.

Transparent and open

We make sure our clients understand how and why we use data because we believe in responsible innovation.

Accountable and robust

We’re accountable to clients and regulators (including the FCA and ICO) and we hold our team to the highest standards.

No compromises

We’d rather step away from an opportunity than compromise on these principles.

Our investors

Our board

Ed Mas, CEO of Bud

Ed Maslaveckas

CEO, Bud

George Dunning, COO of Bud

George Dunning

COO, Bud

Raman Bhatia

Raman Bhatia

COO, OVO Energy

Gail Russell – HSBC-V2

Gail Russell

Global Head of Customer Experience, HSBC

Lord Stanley Fink

Lord Stanley Fink


Marc Meunier – TDR Capital V2

Marc Meunier

Partner, TDR Capital

Kelli Fielding - TransUnion (UK)

Kelli Fielding

Chief Product Officer, TransUnion (UK)

A snapshot of a Bud social