Blackbullion expands partnership with Bud to power smarter segmentation and student insights

We’re excited to share that Blackbullion, the leading student finance and financial wellbeing platform, has chosen Bud’s Drive solution to power its customer segmentation and analysis.

Blackbullion is already using Bud’s Assess and Engage products to support funds management and personalized student money tools. Now, by adding Drive to their stack, they’re unlocking the full potential of their financial data – transforming complex datasets into fast, accessible insights that support students across the UK.

Solving a common challenge with smarter tooling

With tens of thousands of students using Blackbullion’s platform and app through Open Banking, the team had access to a wealth of enriched transactional data, but accessing insights from it was slow and resource-intensive.

Bud’s Drive changes that. With intuitive natural language querying, built-in visualizations and granular segmentation controls, Drive empowers the whole Blackbullion team to explore financial behaviour, spot trends, and build tailored campaigns in seconds – no data specialist required.

“Blackbullion is doing vital work in helping students build a stronger financial future, and we’re proud to support that mission,” said Edward Maslaveckas, CEO at Bud. “It’s exactly the kind of outcome Drive was built for: giving organizations the power to understand and serve their customers better through enriched data.”

Key benefits for Blackbullion

• Instant segmentation across universities, student types, and regions
• Faster reporting and smarter campaign targeting
• Deeper insights into student financial health to guide funding decisions
• Natural language querying via Copilot, Bud’s AI-powered assistant
  

As Vivi Friedgut, CEO at Blackbullion, put it: “Technology and AI means that every element of a young person’s life is now hyper personalized – every element except their financial life. This is crazy to us. Working with Bud supports our #1 objective: to help those students that rely on us to get their money sorted in a way that reflects their own unique circumstances and ambitions.”

Building a future of personalised finance

This latest step in our partnership strengthens Blackbullion’s mission to help students take control of their financial futures, and underscores Bud’s commitment to enabling organizations to better serve their customers through enriched, accessible data.

To learn more about how Drive can help your team turn data into action, get in touch here.