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The language model for banking data


Personalisation and financial wellbeing



Insight exploration and marketing


Affordability and risk


Everything you need to know about Bud.

Personalised Engagement

Rich personalisation for messaging, offers and financial health scoring

Deliver on your customers’ expectations by offering hyper-personalised services to boost engagement and revenue, and improve financial wellbeing.

Bud Engage highlights your customers spending so they can better understand where their money goes. A phone shows a UI with different transactions on
Leveraging data to personalise the customer experience is difficult

Today’s consumers expect hyper-personalised and seamless digital experiences.

In spite of this, most financial institutions lack the data analytics capabilities to properly leverage personalisation opportunities, even with vast databases of rich data points.

Use transaction intelligence to deliver highly personalised services

Bud’s advanced AI capabilities help you deliver highly personalised services through bespoke rules that target particular customer characteristics.

By using these to create features such as custom signals that trigger messaging, offers or a financial health score, you can help customers bolster their financial wellbeing.

Right offer, right time

Use data to responsibly cross-sell, making the right product offer at the right time, and increasing customer satisfaction and conversion.

Meet regulatory requirements

Deliver on your compliance obligations and brand promise to truly help customers achieve their financial objectives.

Added value

Exceed customer expectations with a service that makes them feel valued and understood, proactively supporting them when they need it most.

“Partnering with Bud will empower our customers, by ensuring their data works even better in their favour, helping them move their finances forward.”

Totally Money

Alastair Douglas
CEO, TotallyMoney

Use Cases

Other ways Engage can personalize your customers' experience

Spending Insights

Categorisation that's hard to beat.

Money Management

Build engagement and loyalty.

Ready to talk?