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The language model for banking data


Personalisation and financial wellbeing



Insight exploration and marketing


Affordability and risk


Everything you need to know about Bud.

Spending Insights

Help your customers get a handle on their spending

Promote good financial behaviours and lower rates of disputed transactions using our market-leading merchant ID and transaction categorisation services.

Bud Engage highlights your customers spending so they can better understand where their money goes. A phone shows a UI with different transactions on
Customers need the tools to improve financial wellbeing

Today’s macroeconomic environment means that now, more than ever, customers should be provided with tools that help them better understand and take control of their everyday spending.

Consumers who can understand and visualise their spending are better equipped to improve their financial wellbeing.

Bud's market-leading merchant identification and transaction categorisation capabilities

At Bud, we provide market-leading merchant identification and transaction categorisation capabilities.

By accurately and meaningfully describing and categorising transactions, consumers can recognise more of their transactions, get a handle on their spending and adopt good financial habits.

Reduce costs

Decrease the number of unrecognised transactions that customers log as disputed, reducing both customer frustration and the associated contact centre costs.

Improve customer experience

Boost customer engagement with online banking and apps by helping customers to understand and visualise their spending.

Customer retention

With Engage, you can meet and exceed your customers' expectations of an automated or streamlined credit journey.

“Partnering with Bud will empower our customers, by ensuring their data works even better in their favour, helping them move their finances forward.”

Totally Money

Alastair Douglas
CEO, TotallyMoney

Use Cases

Other ways Engage can personalize your customers' experience

Money Management

Build engagement and loyalty.

Personalised Engagement

Improve engagement and conversion.

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