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The language model for banking data


Personalisation and financial wellbeing



Insight exploration and marketing


Affordability and risk


Everything you need to know about Bud.

How Bud helped TotallyMoney to grow financial inclusion and engagement

TotallyMoney Case study Featured Image 1200x627
Credit broking, personal finance management
Speed up application processing time, improve access to lending for 'thin file applicants' and grow engagement
B2C with more than 5 million customers

Products used


Our lending lifecycle management and credit risk solution


Our money management, PFM, personalisation and financial wellbeing solution

We helped independent credit broker TotallyMoney to improve access to credit for ‘thin file’ customers and support those who are struggling with repayments and other financial commitments.

  • 75% of affiliated lenders' loan applications are processed in under fifteen minutes
  • Transaction enrichment-powered money management feature users are 20% more likely to take out loan offers
  • 51% of users who rated the money management feature gave it a five-star rating

"Too often in the credit market, data works against people. So they’re matched with the wrong products or declined altogether.

Open banking is a huge opportunity, and our partnership brings this data into the lending ecosystem, enabling deeper insights for customers into their financial position and enabling better borrowing habits. 

This empowers our customers to step from ‘just about managing’ to moving their finances forward."

Totally Money

Alastair Douglas
CEO, TotallyMoney

Alastair Douglas TotallyMoney


TotallyMoney, an independent credit broker, was keen to help ‘thin file’ customers who might be finding it difficult to access loans because of their short or limited credit history. Credit reference agency data alone often couldn't provide a complete picture of an applicant’s financial position, leading those customers to miss out on much-needed financial assistance.

In addition, TotallyMoney set out to support customers struggling to make their loan repayments and other key financial commitments. They needed a solution that would make transactional data work in favour of those vulnerable customers.


Using our lending and credit risk solution, Assess,TotallyMoney’s customers connect their accounts via open banking.

Our market-leading transaction enrichment makes sense of the raw transactional data to provide a more holistic view of applicants’ financial standing. This means that participating lenders can make appropriate pre-approved loan offers within TotallyMoney’s comparison service.

TotallyMoney Case study Body Image 1 1200x627

To help struggling customers, TotallyMoney uses our money management and personalisation solution, Engage. Its ‘Monitor’ feature helps customers to understand their disposable income, as well as any forthcoming payments each month. This enables customers to get a handle on their commitments and to improve their financial wellbeing


Consumers looking for a loan via TotallyMoney are invited to connect their accounts via open banking in order to unlock pre-approved loan offers from lenders on TotallyMoney’s panel.

Lenders have reported that 75% of transactional data-enhanced loan applications are processed in less than 15 minutes, versus 80% of applications processed in 60 minutes or less with credit reference agency data alone. 

In addition, TotallyMoney has reported a 22% increase in approval rates from those lenders accepting enriched transactional data. One affiliated lender reported that 75% of customers who shared transactional data via open banking are seeing better rates and APRs as a result of connecting their accounts.

Customers connecting their accounts via open banking as part of TotallyMoney’s ‘Monitor’ feature have proved 20% more likely to take out loan offers through the broker. This demonstrates a boost in engagement powered by the money management feature.

When TotallyMoney asked Monitor users to rate the feature, more than half (51%) gave a five-star rating, testament to the value of their transaction analysis-powered financial wellbeing feature.

Want to know how Bud can help you grow financial inclusion and engagement?
Get in touch today!

"AI is enabling businesses and lenders to generate unique customer insight based on their data. Now, by combining a number of models, we’re able to help our clients treat their customers as individuals.

We're proud to enable TotallyMoney to build smart money management tools for their customers. Supercharging affordability and driving financial resilience is what we do."


Ed Maslaveckas
CEO and Co-Founder of Bud

Ed Mas Bud 800 x 1067