About us
Who we are
Founded in 2015, Bud began life as an education platform designed to improve people's financial wellbeing. Now, Bud is a platform used by global banks to harness the power of open banking and to create value for their customers.
What we do
Bud is building a financial ecosystem to underpin modern banking: one that seamlessly connects people to financial products & services that improve their lives.
People
We are obsessed with solving real financial problems experienced by people.
Product
Our platform connects people, through the banks they trust, to financial products that make their lives better.
Purpose
We exist to make life feel more achievable for everyone. We achieve that scale by working with institutions who have millions of customers
The people behind Bud
Bud's founding team has been joined by world-renowned advisers, Raman Bhatia - HSBC global CIO (board member), and Lord Stanley Fink - Former CEO of Man Group
Goldman Sachs
9 Yards Capital
HSBC
Investec
Sabadell
ANZ
Our data principles
Bud is shaped by a culture of ethical use of data. We strive to raise the standard for both the Open Banking and Financial Services industries and have distilled our approach into a set of principles. They guide everything we do.
-
![Shield key]()
Security first
We put the security of data above all else and use advanced encryption techniques.
-
![Multiple actions shield]()
Built for privacy
We train machine learning models on anonymised data to protect people’s privacy.
-
![Single man focus]()
User-centered
We only use data to benefit people and build tools to meet their needs.
-
![Book open text]()
Transparent and open
We make sure our clients understand how and why we use data because we believe in responsible innovation.
-
![Legal hammer]()
Accountable and robust
We’re accountable to clients and regulators (including the FCA and ICO) and we hold our team to the highest standards.
-
![Stop sign]()
No compromises
We’d rather step away from an opportunity than compromise on these principles.
Thought leadership
We spend our time immersed in the industry, in our clients and their customers and in the data we use to power our decisions. Occasionally we write about the insight that gives us.
