About us

Who we are

Founded in 2015, Bud began life as an education platform designed to improve people's financial wellbeing. Now, Bud is a platform used by global banks to harness the power of open banking and to create value for their customers.



What we do

Bud is building a financial ecosystem to underpin modern banking: one that seamlessly connects people to financial products & services that improve their lives.

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We are obsessed with solving real financial problems experienced by people. 


Our platform connects people, through the banks they trust, to financial products that make their lives better. 


We exist to make life feel more achievable for everyone. We achieve that scale by working with institutions who have millions of customers

The people behind Bud

Bud's founding team has been joined by world-renowned advisers, Raman Bhatia - HSBC global CIO (board member), and Lord Stanley Fink - Former CEO of Man Group

Goldman Sachs

Goldman Sachs

9yards logo website

9 Yards Capital

HSBC logo 2018


Investec Bank logo


Banco Sabadell logo


ANZ Logo 2009


Ed Maslaveckas

CEO, Founder, Bud

George Dunning

MD, Founder, Bud

Raman Bhatia

COO, OVO Energy

Lord Stanley Fink


Our data principles

Bud is shaped by a culture of ethical use of data. We strive to raise the standard for both the Open Banking and Financial Services industries and have distilled our approach into a set of principles. They guide everything we do.

  • Shield key

    Security first

    We put the security of data above all else and use advanced encryption techniques.

  • Multiple actions shield

    Built for privacy

    We train machine learning models on anonymised data to protect people’s privacy.

  • Single man focus


    We only use data to benefit people and build tools to meet their needs.

  • Book open text

    Transparent and open

    We make sure our clients understand how and why we use data because we believe in responsible innovation.

  • Legal hammer

    Accountable and robust

    We’re accountable to clients and regulators (including the FCA and ICO) and we hold our team to the highest standards.

  • Stop sign

    No compromises

    We’d rather step away from an opportunity than compromise on these principles.

Thought leadership

We spend our time immersed in the industry, in our clients and their customers and in the data we use to power our decisions. Occasionally we write about the insight that gives us.

For more information, or to talk to a member of the team

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Contact us

We work with some of the largest and most influential financial services companies in the world. If you want to easily distribute Bud’s services to your customers, get in touch.