Personalized banking | Use cases

Data-driven insights for deeper connections

Consumers expect banks to understand their needs, not just send generic messages. Campaigns based on demographics alone risk stereotyping and alienation.

We help banks, credit unions and fintechs to deliver personalized banking experiences at scale by combining enriched transaction data with smart segmentation tools and pre-built financial insights.

This powers meaningful, data-driven engagement across your digital channels.

Drive Copilot interface showing prompts around identifying growth opportunities, customers, competitors and trend

From insight to impact

Drive, our transaction data analytics platform, allows institutions to segment their customer base based on real income and spending behavior.

Engage, our personal financial management solution helps firms to deliver personalized nudges, insights and product prompts through digital channels.
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Together, they enable banks, credit unions and fintechs to act on data with precision and at scale.

Unlock the full potential of the rich transaction data you already hold to personalize the banking experience.

Explore Drive ->

A screen from Drive with a line graph showing the percentage of customers who gamble

Give accountholders a richly personalized digital banking experience by using their transaction data.

Explore Engage ->

Raw transaction data showing Bud enrichments like regularity, category, location and more

Down with demographics

Send relevant, timely messages based on real-life behaviors and life stages, not static or stereotypical profiles.

Improved conversion

Promote the right product at the right time, to the customers most likely to benefit, for ultimate ROI.

Operational efficiency

Deliver personalized banking at scale, reducing pressure on marketers and data analysts, using insight-driven segments and triggers.

Offer proactive support

Identify financially stressed customers early and offer support before they reach out, growing loyalty while reducing contact centre volumes.

Ways to integrate

No-code analytics for all

Use your existing data streams, batch files, or API endpoints, automate processes with Bud’s fully managed data retrieval tools, or simply upload manual data files whenever needed.

Plug in or build out

Build your own personal financial management experience with our Engage API or choose our customizable, ready-made widgets and go live with personalized banking across your digital channels fast.

Make every interaction count

Data-driven insights for deeper connections

From insight to impact

Drive

Engage

Case study

Zopa Bank is building deeper customer relationships with Bud

Ready to deliver meaningfully personalized banking?