Deposit growth | Use cases

The problem with generic marketing messaging

Traditional marketing strategies are too generic and miss key signals about who has the capacity and intent to grow their deposits.
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Without clear visibility into income patterns, cash flow, and financial behaviors, it’s easy to overlook valuable opportunities or send poorly timed offers.

This can leave customer relationships underdeveloped and deposits stagnant.

Deposit growth starts here

With our solutions, banks and credit unions can identify deposit growth opportunities by turning transaction data into actionable insights.

Our Drive dashboard pinpoint customers with surplus income or improving cash flow, while Engage enables timely, personalized outreach that turns insights into deposits.

Together, they help your teams target the right customers with the right message, at the right time.

Give customers a richly personalised digital banking experience by using their transaction data.

Explore Engage ->

An illustration showing how Bud's frontend UL widgets slot into an exiting digital banking app

Empower your teams to unlock the full potential of the rich transaction data you already hold.

Explore Drive ->

A screen from Drive with a line graph showing the percentage of customers who gamble

Spot the right opportunities

Identify customers with growing income or surplus cash, using real-time transaction data rather than guesswork.

Personalize outreach at scale

Deliver timely, relevant messages that convert, using campaigns triggered by real-world financial behaviors.

Increase wallet share

Win more of your customers' savings by proactively offering products when the moment is right.

Build customer engagement

Show customers you understand their financial goals, building trust, loyalty and lifetime value with every interaction.

Ways to integrate

Engage

Integrate with our APIs and build your own money management and cross-sell experience.
Choose our out-of-the-box widgets for a ready-made customer engagement solution.

Drive

A no-code data analytics platform with actionable insights ready-and-waiting.
Also available via core and digital banking partners.

Deposit growth with smart customer insights

The problem with generic marketing messaging

Deposit growth starts here

Engage

Drive

Case study

Zopa Bank is building deeper customer relationships with Bud

Stop guessing. Start growing.