Every customer, known
Every opportunity, found
Trusted by over 400 institutions globally
Find the right action for every opportunity
Understand each data point to understand every customer
- Transaction enrichment that can't be beaten. Every transaction is cleansed, categorised and matched to a merchant, instantly
- Uncover life-event signals like a new job, new home or new business, detected from real-life transaction behaviours
- Insights your CRM can't deliver. Bud autonomously combines financial & CRM data into a full picture with clear next best actions
Bring the next best action to every customer across every channel
- Engage with your customers with intuitive features, from Intelligent Search to cashflow forecasting
- Put the best offer, nudge or journey in front of your customer, in their channel of choice, with a hyper-personalised user experience
- Turn every customer interaction into a revenue opportunity, in branch and over the phone, with a consistent 360-degree view that never contradicts
Turn every relationship into a growing revenue stream
- Opportunity detection: Use AI agents to spot and refine opportunities continuously, using all available data
- Go from idea to campaign in minutes. Discover hidden patterns and effortlessly turn them into self-learning campaigns
- Combine your organisational goals with customer behaviours to make every interaction smarter with our central intelligence engine
Enabled by our customer intelligence layer for modern banking
Our intelligence layer sits on top of all your customer data, combining financial data, CRM data, CRA data, accounts and behaviours into a single, real-time customer object.
Diagram: banking data sources produce Bud insights that combine into a single customer outcome. HELOC example. In-app banner: HELOC offer. Clear benefit description, perfect fit. Core banking platform: Decreasing balances. Core banking platform: Spending patterns of a homeowner. Core banking platform: Small business owner, variable inflows. Channel interaction DB: Lending interest. Product factory: Matching HELOC parameters. Credit bureau: Eligibility confirmation.
With solutions for every team across your financial institution
Digital
Deliver experiences that truly reflect your customers’ lives. Bud powers personalised insights and financial tools that help customers stay on track, reducing missed payments, increasing engagement, and building stronger relationships.
Categorisation accuracy
Market-leading transaction enrichment that enables powerful use cases
Built to be AI-native
Bud is built around an AI-native intelligence layer. From agentic mid-office operations to hyper-personalised customer communication, every part of our platform is engineered to harness and accelerate your AI transformation.
MCP servers for agentic operations
MCP servers for mid-office teams to enable truly agentic, autonomous operations at scale.
AI-aided front-line operations
From in-person branch interactions to personalised digital communication, AI works alongside your people.
Intelligent Search & Engage MCP
Full support for AI-based UI tools, including Intelligent Search and the Engage MCP server.
Multi-dimensional model enrichment
Rich, layered enrichment signals designed to enhance your own proprietary models.
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