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The language model for banking data


Personalisation and financial wellbeing



Insight exploration and marketing


Affordability and risk


Everything you need to know about Bud.

Affordability Assessments

The fastest and most accurate way to evaluate affordability

Our industry-leading transactional data analysis means you can drive operational savings and grow your customer base.

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Credit reference data alone can leave customers behind

Growing numbers of people (including those who are self-employed, in gig economy employment or who have a thin or poor credit history) are unable to access credit.

Meanwhile, many lenders have tightened their lending criteria and some rely on credit reference agency data, which can be inaccurate, to make decisions.

Lend using transactional data analysis

At Bud, we provide industry-leading transactional data analysis so you can lend with confidence, knowing that you’ve taken a robust approach to the decision and avoiding defaults.

We make these capabilities available either as a set of APIs which can be integrated into existing systems, or via a plug-and-play dashboard that’s ready to deploy straight into your assessment centres.

Increased accuracy

Use customer transaction data via open banking to provide the complete picture of your customers' financial profile.

Reduced risk

Reduce risk by identifying problems or opportunities to intervene at every stage, from application to collections.

Improved customer experience

Provide your customers with personalised advice that is both realistic and achievable because it’s based on accurate data.

Don't take our word for it

“By implementing Bud's open banking service, we have been able to stay true to our promise of being a customer-centred brand that supports a streamlined approach to lending. Open banking allows us to consider our customers’ welfare and affordability at a more sophisticated level and this is something that we are proud to be able to offer as a responsible lender.” 



Use Cases

See how Assess works throughout your lending process

Affordability Monitoring

Identify newly eligible or vulnerable customers.


Improve conversion rates using aggregators and comparison sites


Support struggling customers.

Income Verification

Serve those with unusual income patterns.

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