.svg)
In recognition of Drive, our pioneering data analytics and segmentation platform, we’ve been named in the 2025 edition of the DataTech50 ranking.
The DataTech50, published by financial research firm FinTech Global, lists leading companies driving transformation in data management for financial services.
At Bud, we have long advocated for the benefits of enriching transaction data and the rise in adoption of AI-powered tools in financial services makes the data imperative even more pressing.
In fact, some 60% of organisations will fail to realise the anticipated value of their AI tools due to poor data governance, according to a recent report from Gartner.
Built on our market-leading enrichment engine, Drive is a powerful data analytics platform that helps financial institutions segment and understand their customer base through transaction data.
With an intuitive co-pilot feature, Drive makes it easy to identify trends or opportunities, and take action with speed and precision.
Jenny Mashford, Lead Product Manager for Drive, said: “Drive is truly trailblazing in its ability to transform raw transaction data into actionable insights. It gives firms the power to unlock significant value and make smarter, data-driven decisions.
“Our recognition in the DataTech50 is a testament to the talent and dedication of our brilliant team of engineers, data scientists and product designers."
Richard Sachar, FinTech Global Director, said: “Financial institutions have a huge wealth of data that is often not being used to its full potential. They need to find tools that can help them turn that data into a competitive advantage.
“The DataTech50 list is not just about helping financial services find the shiniest tools in the industry, it is designed to help identify the perfect partners who can prepare them for 2025 and beyond.”
%201.png)
