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We’re excited to announce that First Fidelity Bank has successfully gone live with Bud’s Enrich and Engage solutions, bringing a more intuitive, insight-driven digital banking experience to customers across Oklahoma, Arizona, and Colorado.
The launch marks another step forward in helping financial institutions turn transaction data into meaningful, real-time customer experiences, moving digital banking beyond simple account access toward genuine financial understanding.
At Bud, we believe transaction data is one of the most powerful, and underused, assets banks possess. Through our enrichment technology, First Fidelity Bank is transforming raw transaction data into clear, actionable insights that help both the bank and its customers better understand financial behaviour.
By enriching transaction data with merchant, category, location, and behavioural intelligence, First Fidelity can now deliver more personalized engagement, strengthen customer relationships, and support financial wellness at scale.
These enriched insights power a suite of embedded Personal Financial Management (PFM) experiences directly inside the bank’s digital banking platform, giving customers a holistic, real-time view of their finances and helping them make more confident financial decisions every day.
First Fidelity Bank customers now benefit from a range of Bud-powered PFM widgets designed to make financial information clearer, more proactive, and easier to act on, including:
A regular snapshot highlighting spending activity and key financial trends, helping customers quickly understand how their finances are evolving week to week.
Detailed visibility into where money is going across categories, enabling customers to better understand spending habits and identify opportunities to improve financial health.
A visual view of account balances over time, helping customers identify patterns, anticipate changes, and manage cash flow more effectively.
A forward-looking timeline showing upcoming bills and expected income, helping customers plan ahead and avoid surprises.
Additional capabilities now live within the experience include Spending Budgets, goal-setting tools, and aggregated external accounts — all supported by financial aggregator data to provide customers with a truly comprehensive picture of their finances.
“For years, technology made banking more convenient, but it also made it more distant,” said Edward Maslaveckas, CEO of Bud. “We’re changing that by bringing the intuition of a personal banker into the palm of every customer’s hand. Our partnership with First Fidelity Bank isn’t just about better features; it’s about a more thoughtful banking experience. Together, we are building a world where your bank doesn’t just hold your balance, it understands your life and empowers your next move.”
First Fidelity Bank selected Bud as part of its continued investment in modern, customer-centric digital capabilities focused on delivering meaningful value through smarter data use.
“We are committed to providing innovative technology that enhances the way our customers interact with their finances,” said John Symcox, Chief Innovation Officer at First Fidelity Bank. “Bud’s Enrich and Engage solutions allow us to deliver clearer transaction visibility and powerful financial tools within our existing digital environment, reinforcing our mission to build lasting client relationships and provide exceptional service.”
This deployment reflects a broader industry shift toward embedded, insight-driven banking experiences that meet customers where they already are; inside their primary banking app.
By combining enriched transaction data with embedded engagement tools, banks can deliver personalized, relevant financial support at scale while deepening customer relationships and improving digital engagement.
At Bud, our mission remains the same: helping financial institutions unlock the full value of their data to create smarter, more human banking experiences.
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