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The language model for banking data


Personalization and financial wellbeing



Insight exploration and marketing


Creditworthiness and risk


Everything you need to know about Bud.

About us

To make every financial decision simple by turning transactional data into rich customer insight

Founded in 2015, Bud began life as an education platform designed to improve people's financial wellbeing. Now, Bud is a platform used by global banks to harness the power of open banking and to make life better for their customers.

Ed and George speaking at a Bud party

What we do

Bud is building a financial ecosystem to underpin modern banking: one that seamlessly connects people to financial products & services that improve their lives.

Key stats

Over 100 employees across four countries
300 million transactions securely enriched every month
Zero Bud employees with access to client data
Bud employees

Our data principles

Bud is shaped by a culture of ethical use of data.We strive to raise the standard for both the Open Banking and Financial Services industries and have distilled our approach into a set of principles.They guide everything we do.

Security first

We put the security of data above all else and use advanced encryption techniques.

Built for privacy

We train machine learning models on anonymised data to protect people’s privacy.



We only use data to benefit people and build tools to meet their needs.

Transparent and Open

We make sure our clients understand how and why we use data because we believe in responsible innovation.

Accountable and robust

We’re accountable to clients and regulators (including the FCA and ICO) and we hold our team to the highest standards.

No compromises

We’d rather step away from an opportunity than compromise on these principles.

Our investors

Our board

Ed Mas, CEO of Bud

Ed Maslaveckas

CEO, Bud

George Dunning, COO of Bud

George Dunning

COO, Bud


Raman Bahtia

CEO, OVO Energy

Gail Russell – HSBC

Gail Russell

Global Head of Customer Experience, HSBC


Lord Stanley Fink


Marc Meunier

Marc Meunier

Partner, TDR Capital

Kelli Fielding - TransUnion (UK)

Kelli Fielding

Chief Product Officer, TransUnion (UK)

A snapshot of a Bud social