Bud and PortX partner to make data-driven banking easier for every institution

We’re excited to announce our new partnership with PortX, the AI-powered integration and data platform built for banks and credit unions. Together, Bud and PortX are making it dramatically easier for financial institutions to unlock the power of transaction data so they can better understand customers, personalize services, and accelerate innovation.

Removing the integration barrier

For many banks and credit unions, the biggest hurdle to using new data intelligence tools is integration with legacy core banking systems. Our collaboration with PortX changes that.

“One of the biggest challenges for financial institutions is often finding resources and navigating complexity to integrate between existing core systems and new platforms such as Bud,” said Michael Cullum, CTO at Bud. “Our partnership with PortX removes that barrier with direct connectivity to all major banking core systems. That means that any bank or credit union can activate Bud’s full suite of data intelligence products with minimal effort, turning transaction data into actionable insights that drive customer engagement and financial well-being.”

PortX’s Integration-Platform-as-a-Service (iPaaS) provides open, real-time access to core and fintech data. Combined with Bud’s enrichment, segmentation, and engagement capabilities, this means financial institutions can roll out personalized banking experiences faster and without long, complex development cycles.

Proving the value

Bud and PortX have already partnered with a U.S. super-regional bank, demonstrating how seamless integration plus deep customer insights can accelerate the delivery of personalized financial services.

“Open, real-time access to data is the foundation for every innovation in financial services,” said David Wexler, CEO at PortX. “Bud’s personalized banking models are a big boost to the data connectivity and integration work we do for our customers. By partnering with Bud, we’re not just simplifying connectivity—we’re enabling banks and credit unions to use their data more intelligently to make better decisions, unlock a 360-degree view of their customers, and deliver personalized services faster than ever before.”

Why this matters

The joint approach helps financial institutions of all sizes:

• Scale seamlessly: PortX clients can tap into Bud’s enrichment, segmentation, and engagement capabilities with ease.
• Achieve faster time to value: Integration with core systems is simplified, cutting down lengthy implementation cycles.
• Stay future-ready: The combined solution delivers flexibility for banks to build data-driven strategies while maintaining full control over their data.

With Bud’s market-leading enrichment and customer intelligence layer working in tandem with PortX’s data infrastructure, financial institutions can finally activate a truly data-driven customer engagement strategy, no matter which core provider they use.

Ready to unlock the power of your data? Get in touch to find out how Bud and PortX can help your institution enrich transaction data and deliver personalized experiences faster.