360° view
One dashboard

Focus gives you the most detailed understanding of each customer with all the data you need in one place.

Benefits

All customer data in one place

All relevant information about your customer – including all products and all transactions – in one place, with additional intelligence.

A unified experience

Any financial information that's available in a customer's digital experience is reflected in Focus for your employees, keeping both sides of the conversation in sync.

Understand your customer

Generative AI gives your employees a deeper understanding of each customer's personal finances with nudges and suggestions, to make every interaction productive.

Effortless preparation

Use a natural language chat interface that’s built to understand your customer's finances, replacing prep time with valuable conversations.

For personal and relationship bankers

Personalized insights for every meeting

Focus utilizes a deep understanding of financial data to create a full picture of your customer, covering everything from spending habits to key life events.

Cross-sell opportunities

Instantly familiarize yourself with your customer’s financial life and see next best products for increased cross-sell opportunities.

True advice

Provide personalized, data-driven recommendations based on your customer’s current and future finances.

For customer service representatives

Speak your customer's language

Focus creates a customer-centric view of finances, giving users access to the same views and features that are available across each customer's digital channels.

Sales opportunities

Put offers into the context of your customer's individual finances, making them easier to relate to and increasing sales chances.

Dispute resolution

Share your customer’s understanding of finances to faster navigate to the best possible resolution.

For analysts

The complete picture of your customer

Focus gives analysts access to an in-depth view of each customer profile, enhanced by insights built on a thorough understanding of the customer.

Segments and profiles

Understand which groups and profiles your customer belongs to – and what their similarities are with other groups – so you can adjust models and offers to fit.

Identify unusual behaviour

Multi-layered financial enrichment, combined with a holistic customer view, helps analysts to identify and isolate trends that indicate a changing risk profile.

How does it work?

Combine the most detailed understanding of your customer with impactful actions

Focus bridges the customer’s world and the bank’s world, empowering employees and creating maximum value.

Powered by the Bud AI platform

Focus benefits from Bud AI's capability to consolidate and enrich all financial data from all available sources, internal and external.

Actions that make a real difference

AI insights highlight key opportunities that can be further enhanced with Drive; our customer data platform which uncovers and actions valuable patterns and opportunities.

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