How Copilot helps you generate new interesting segments in seconds

Understanding your customer base or thinking about new segmentation ideas doesn’t have to be hard. Drive’s Copilot understands your data and business goals, and can use that information to generate relevant segments to potentially unlock new sets of customers. 

Not only can Copilot generate fresh segment ideas for you, it can also intelligently relate these back to your business objectives, be it increasing deposits or finding new cross-sell and up-sell opportunities, and provide some initial ROI stats to support these. 

In this blog, we’ll show an example of the proactive segments, what they do, and how they help your teams move faster.

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Copilot-generated segments at a glance

Bud’s Copilot-generated segments are pre-generated and displayed to your dashboard users at the relevant time – either when there has been a substantial change that has unlocked a new segment or a new business objective is met. 

When a new segment is generated, your teams are able to add it straight away and get access to it to fulfill their business objectives. Alternatively,  you can skip to come back later – or you can provide feedback that the business objectives have changed, allowing Copilot to learn what will be relevant in the future and how it can best help you reach your goals.

Here’s an example of a potential Copilot-generated segment:

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“How can I find a new set of customers to help me increase deposits?”

Our clients want to reduce operational costs and find new customers to target as quickly as possible. In this example, Copilot is able to quickly highlight what this segment is good for, who is included in it, and why a team should want to use it. These all help to build up an element of trust in the suggestions and allow your teams to make a more informed decision.

Specifically for this objective, we can see that Copilot has focused on balance and investment information. This should automatically resonate with your team as a relevant and sensible segment to target. It is also giving useful information regarding how it has decided on this set of customers, e.g. that they typically have 111% more idle cash than your average user. 

This means that it doesn’t just surface the transactions, it also offers instant insights based on the search, helping users learn and act in the moment.

Once your team has added this segment, they can then use it to craft personalized messages to drive more deposits.

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Using AI to enhance existing processes and reduce operational time

One of the biggest challenges financial institutions face when trying to target new users, is the amount of time it takes to understand their customers and come up with creative new segments to target. Allowing Copilot to understand your business objectives and data can speed up this process, whilst still giving your team ultimate control on whether to use the suggestions.

Do you want to learn more about Copilot-generated segments and Drive? Get in touch or visit our product page for more information.