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“Technology and AI means that every element of a young person’s life is now hyper personalised – every element except their financial life. This is crazy to us. Working with Bud supports our #1 objective; to help those students that rely on us to get their money sorted in a way that reflects their own unique circumstances and ambitions.”
Blackbullion has a large customer base of students who have connected their financial data via Open Banking to access PFM features, powered by Bud’s market-leading data enrichment capabilities, within Blackbullion’s App.
As a result, Blackbullion was sitting on a wealth of enriched customer data that could offer unparalleled insights into the trends and behaviours of their customer base as a whole. The problem? Accessing and making use of this data for reporting and marketing means raising a request with a data analyst. Not only does this create delays and inefficiencies, it also adds operational cost to a business with the need to hire multiple data analysts.
Bud’s Drive solution offers a user-friendly, no-code dashboard that any Blackbullion team member can access to explore and harness the rich customer data set they have at their disposal.
As part of the Drive dashboard, Blackbullion has access to the Copilot feature; an LLM chatbot that can run complex queries on Blackbullion’s database and return simple answers in seconds. For Blackbullion, this means that making data-driven decisions has never been easier.
Easy access to both real-time and historical data
Being able to access the Bud-enriched customer portfolio-level data means that Blackbullion can quickly and easily create personalised marketing campaigns, identify new trends and high-impact segments in their customer base, and provide universities with rich insights on the financial health and spending habits of their students.
Ready to level up your financial data analysis and customer segmentation?
Student financing and PFM
Blackbullion wanted to be able to view trends and financial behaviours across their student customer base split by region/university. Giving all employees the ability to access and use this data means there’s no dependency on data analysts, allowing the staff to create reports and execute targeted marketing campaigns quickly and efficiently.
Drive - Bud’s no-code customer segmentation and analysis tool.
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