Bud Financial launches new Focus product, bringing a 360° customer view to frontline teams

New York, NY – October 20, 2025 – Bud Financial (“Bud”), the leading provider of customer intelligence for modern banks, today announced Focus, a single-customer-view product that unifies accounts, products, transactions, and AI insights into one place, so personal and relationship bankers, customer service representatives, and analysts can uncover cross-sell opportunities, boost engagement outcomes and deliver data-driven service that matches the best digital experiences.

As banks and credit unions have modernized their apps, customers now expect the same depth of information and clarity in every human interaction, whether that’s a branch visit, a relationship review, or a call with a contact centre. Focus bridges the gap between the customer’s world and the bank’s world, making the enriched data and intelligent guidance customers see in digital channels instantly available to the employees who serve them.

“Institutions are now investing heavily in beautiful, personalized digital channels, but customers have found that when they speak to the bank on the phone or go to a branch, that richness often disappears. Focus changes that,” said Edward Maslaveckas, CEO at Bud. “By combining our customer intelligence layer with generative AI tuned for finance, Focus allows every customer interaction to be personal, contextual and productive.”
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What Focus delivers

• Cross-sell opportunities: Focus equips personal and relationship bankers with a unified view of each customer, allowing them to see next best products for increased cross-sell opportunities.
• All their data in one place: A complete view of products, accounts, and transactions enriched by Bud’s AI, with context that spans spending patterns, lifestyle signals, and key life events.
• The same view as your customer: Parity with digital channels: what customers see in-app is reflected in Focus for your teams, keeping both sides of the conversation in sync.
• AI insights & GenAI interface: Smart nudges, opportunity flags, risk signals, and a generative AI assistant built to understand finances, replacing manual prep with meaningful conversations.
• From insight to action: Tight integration with Bud Drive, our customer data platform, to surface segments, trigger journeys, and action opportunities, with special attention paid to the next best product.
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Designed for every customer-facing role

Focus is built with all your customer-facing roles in mind for faster preparation, clearer conversations, and decisions grounded in real financial context.

For personal and relationship bankers:

• Personalized insights for every meeting: Instant familiarity with a customer’s financial life, from spending patterns to key life events so personal and relationship bankers can identify next best products.
• Deep context and true advice: AI nudges and suggestions highlight needs, risks, and opportunities.
• Actionable recommendations: Data-driven next steps based on current and projected financials.

For customer service representatives

• Speak the customer’s language: The same views and features customers see in their app, now in the representatives desktop, including enriched transactions and all products.
• Sales opportunities in context: Make offers easier to understand by grounding them in real financial situations.
• Faster dispute resolution: Shared understanding focuses interactions on the best outcome.

For analysts and underwriters

• The full picture at a glance: Dive into enriched profiles with transparent reasoning.
• Segments and look-alikes: Understand which groups a customer belongs to and how they compare, so models and offers can be tuned with confidence.
• Spot unusual behavior early: Multi-layer enrichment and holistic views help identify trends that indicate changing risk.
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How it works

Focus consolidates account, product, and transaction data, and applies Bud’s AI enrichment to create a structured, single view of each customer that matches what they see in their own digital channels. Financially literate AI then surfaces natural language insights and flags opportunities or risks, arranged in role-specific views for bankers, customer service teams, and analysts.

When action is needed, Focus can also connect to Drive, Bud’s customer data platform for uncovering patterns, segmenting customers, and triggering the right journey at the right time.

Focus is available now for banks, credit unions, and fintechs worldwide, reflecting Bud’s continued investment in unifying enriched financial data and AI to improve every customer interaction.