Privacy Notice | Bud

This policy describes how Bud Financial Limited also referred to as (“Bud”, “we”, “our” and “us”) will  use your Personal Data, when you use products or services provided by us. It also describes your data protection rights, more information about your rights, and how to exercise them, is set out in the “Your Rights” section below.

Categories of Personal Data we may collect and process

We may collect and process the following categories of Personal Data about you when you use our products or services:Bud may also receive Personal Data about you from third parties, for example: (i) as part of our rent recognition service Bud may obtain information from third parties such as Land Registry and Credit Reference Agencies (ii) as part of our credit score service, Bud may obtain information from third parties such as Credit Reference Agencies; (iii) for the purposes of KYC and identity verification, Bud may obtain information from third parties such as Northrow Limited; and (iv) as part of the “marketplace journey”, Bud may obtain information from investment providers. 

Purposes and Legal Bases for Processing

The purposes for which we process Personal Data, and the legal bases that we rely upon, are as follows:

To fulfil a contract, or take steps linked to a contract including:

• To provide you with products and services including account consolidation, transaction categorisation, spending analysis and other insights, together with ancillary services such as customer support.
• Confirming and verifying your identity.
• To send you service, technical and other administrative emails, messages and other types of communications. 

As required by Bud to conduct our business and pursue our legitimate interests, in particular:

• To ensure our products and services are working as intended, including tracking outages or troubleshooting issues that you report to us.
• For the purpose of ensuring the security of our products and services and processing activities.
• For the purposes of detecting, preventing and investigating fraud.
• For analytics and measurement to understand how our products and services are used. For example, we analyse data we collect to optimise product design and for the purposes of product improvement.
• To conduct surveys and other market research to ensure our services are relevant to your needs.

Where you give us consent:

• To access your transaction data from your banking or financial services provider(s) for the purposes of account consolidation, transaction categorisation, spending analysis and other insights.
• Where required by law to send you direct marketing.
• Where we access information from your device using cookies or similar technologies.
• On other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time.

For purposes which are required by law or to fulfil our regulatory obligations, including:

• For “know your client” checks; and screening against government, law enforcement agency sanctions lists and other legal restrictions.
• In response to requests by legal or regulatory authorities, government or law enforcement authorities.

Disclosure of Personal Data to Third Parties

We may share your Personal Data with the following categories of Third Parties, if we do they will use your data in the ways described below:

**Sharing with Credit Referencing Agencies

If you use Bud’s Rent Recognition service, information relating to your tenancy (including your rental payment history) may be shared with credit reference agencies, TransUnion International UK Limited, Equifax Ltd and Experian Ltd (the “CRAs”). The CRAs may disclose information related to your tenancy to their other customers for the purposes of verifying identity, assessing the risk of giving credit, preventing fraud, tracing debtors or as otherwise detailed in their CRAIN notices below. Bud will share information related to your tenancy with the CRAs, based upon your consent. Once shared the CRAs may continue to process information related to your tenancy, even if you revoke your Open Banking consent or stop using Bud’s Rent Recognition service. If you would like to understand how TransUnion, Equifax and Experian use and share data (including the legitimate interests they pursue) please click the following links: www.transunion.co.uk/crain, www.equifax.co.uk/crain and https://www.experian.co.uk/legal/crain/

International Transfer of Personal Data

If we transfer Personal Data outside of the UK or the European Economic Area (the “EEA”), to a Service Provider located in a country that is not subject to an adequacy decision by the UK ICO or the EU Commission, we will ensure that the transfer of personal data is adequately protected through the use of the approved UK or EU Standard Contractual Clauses, as applicable.

To understand more about the protections we have in place over the transfer of Personal Data, you may contact us using the details in Section 8 below. 

Data Retention

We take every reasonable step to ensure that your Personal Data is only processed for the minimum period necessary for the purposes set out in this notice. We will retain Personal Data in an identifiable form for as long as we maintain an ongoing relationship with you (e.g. you are a user of our services) or we are required your Personal Data for another lawful basis (e.g. a basic record of any consent you may have provided us with). Once these applicable periods have passed Bud will permanently delete or fully anonymise your Personal Data.

Your Rights

Under the applicable data protection laws you may have certain rights over the Personal Data we hold on you, including:

To exercise any of these rights you can get in touch with us using the details set out below.

If you have unresolved concerns, you have the right to complain to a data protection authority where you live, work or where you believe a breach may have occurred.  In the UK, this is the Information Commissioner’s Office.

Direct Marketing

If you provide your consent, we may process your Personal Data in order to contact you with information regarding services that may be of interest to you. You may withdraw your consent and unsubscribe for free at any time, using the contact details below or following the instructions in any email marketing you may have received from us. If you opt out, we may still send you other types of emails, such as support, service, and other emails about our ongoing business relationship.

For other marketing services that we provide, such as downloadable reports or fact sheets, we will rely upon our legitimate interests to provide you with those, as you have expressly requested them.  

Information relating to Bud

Bud’s address is Linen Court, Floor 3, 10 East Road, London, England N1 6AD.

Bud is registered with the Information Commissioner’s Office under registration number ZA198709.

Bud is a private limited company registered in England & Wales (registration number 09651629) and is regulated by the FCA under registration numbers 765768 and 793327.

To get in touch with Bud, please email: help@thisisbud.com

For details on what information we may collect when you visit our website, please refer to our cookie policy: https://www.thisisbud.com/cookies-notice.