![](https://www.thisisbud.com/hs-fs/hubfs/Website%20assets%202024/Feature%20images/Customer%20context%20and%20location%20detection.png?width=1200&height=500&name=Customer%20context%20and%20location%20detection.png)
It all starts with a transaction
Turn transactions into opportunities with Bud's AI-powered data platform
Build a complete picture of each customer
![2024 Levels of Enrichment Diagram 260324](https://www.thisisbud.com/hs-fs/hubfs/Website%20assets%202024/Enrich%20assets/2024%20Levels%20of%20Enrichment%20Diagram%20260324.webp?width=1694&height=811&name=2024%20Levels%20of%20Enrichment%20Diagram%20260324.webp)
Transaction level
Portfolio level
Providing a complete overview of all data across your customer base, Bud uses customer-level insights to create dashboards, segments and triggers across your entire portfolio.
Customer level
Through any data source
![2024 Platform Diagram](https://www.thisisbud.com/hs-fs/hubfs/2024%20Platform%20Diagram%20.webp?width=1246&height=950&name=2024%20Platform%20Diagram%20.webp)
Meet our flagship products
![US 2024 Engage Product Hero Small 060424 FINAL](https://www.thisisbud.com/hs-fs/hubfs/US%202024%20Engage%20Product%20Hero%20Small%20060424%20FINAL.webp?v2&width=420&name=US%202024%20Engage%20Product%20Hero%20Small%20060424%20FINAL.webp)
Engage
Personalization and financial wellbeing
Personalized financial management for the closest relationship with your customers
![Global 2024 Drive Product Hero Small 060424](https://www.thisisbud.com/hs-fs/hubfs/Global%202024%20Drive%20Product%20Hero%20Small%20060424.webp?v2&width=420&name=Global%202024%20Drive%20Product%20Hero%20Small%20060424.webp)
Drive
Insight exploration and marketing
Analytics and segmentation of your customer base to understand your customers and deliver personalized next best actions
![Global 2024 Assess Product Hero Small 060424 FINAL](https://www.thisisbud.com/hs-fs/hubfs/Global%202024%20Assess%20Product%20Hero%20Small%20060424%20FINAL.webp?v2&width=420&name=Global%202024%20Assess%20Product%20Hero%20Small%20060424%20FINAL.webp)
Assess
Lending and credit risk
Highly accurate lending suitability and lifecycle management solutions
Why work with us?
"Open banking is a huge opportunity, and our partnership brings this data into the lending ecosystem, enabling deeper insights for customers into their financial position and enabling better borrowing habits. This empowers our customers to step from ‘just about managing’ to moving their finances forward"
Alastair Douglas
CEO, TotallyMoney“Our partnership with Bud allows users to connect the Little Birdie app directly and securely to their bank accounts using open banking – seamlessly allowing us to identify all their regular payments – and manage their subscriptions in one place. We can then provide tailored insights to users helping them to save time and money”
Martin Bould
CEO, LittleBirdieMichael Hoare
CRO, FluroJulian Robson
Co-Founder, BeanstalkDaniela Padilla Vivero
Senior Product Manager, KrooMichael Bullock
Chief Information Officer, ANZ New ZealandKian Wanner
Director of Mobile Product, ZopaIncreased loan acceptance
Increase in app users
Increase in feature engagement in-app
Increase in revenue by embracing personalization at scale
Build with Bud
Unlock the ability to integrate Bud's data intelligence solutions with access to enrichments, insights and benchmarking tools - start building with transaction data today!
![Developers-hero-960x540](https://www.thisisbud.com/hubfs/Website%20assets%202024/Illustrations/Developers-hero-960x540.webp)