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The language model for banking data


Personalisation and financial wellbeing



Insight exploration and marketing


Affordability and risk


Everything you need to know about Bud.

Use case

Increase product upsell rates

Make it easier for your company to increase product sales and cross-sell opportunities through hyper-personalisation and data-driven decisions.

Trusted by leading companies

Ways to help your business

2024 Right Customer Right Time

Market to the right customers at the right time

Quickly analyse data across your customer base with Drive and effectively identify trends, patterns and key insights designed to deliver the best-product fit for your customers at the right time.

2024 Improve customer engagement

Improve customer engagement, loyalty and lifetime value

By providing accurate, engaging and personalised money management features using Engage, organisations can empower their customers with the financial resources required to drive engagement, foster trust and improve opportunities for cross-selling.

Ways to help your customers

2024 Relevant product targeting

Relevant product targeting

By providing your customers with the right product at the right time, you'll be able to maximise relevant product targeting and ensure customers are applying only for offers they're eligible for - improving outcomes for everyone involved.

2024 Contextualising product offers

Contextualising product offers

Better use of your customer's data allows you to incorporate quantifiable benefits into your marketing efforts, meaning you can personalise outreach and improve engagement.

On demand webinar

How to turn transactions into personalised insights

Available now

Click here to sign up to Bud's Webinar on How to Turn Transactions into Personalised Insights

Tangible ROI and benefits

Reach higher conversion rates with a smaller budget and decrease the amount of money wasted on less-targeted marketing campaigns:

  • Accelerate data-driven decisions

    Democratise access to key insights to drive more relevant, data-driven decisioning across the business and successfully capitalise on cross-sell/up-sell opportunities.

  • Maximise revenue and ROI

    Grow deposits and share of wallet by simplifying how your customers engage with your digital applications through truly hyper-personalised financial touchpoints and targeted recommendations.

  • Improve customer experience

    With personalised messaging, targeted product offerings and maximum value delivered across their financial journey, you'll be able to not only support your customers in achieving their goals but also improve the overall experience.

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