Signal organises customer insights into three main categories:
Aspects of the customer that speak to life stages and the macro factors that affect their financial situations. Factors such as whether they're a home-owner or have children.
Customer attributes that speak to the way customers earn and spend their money, for example, whether or not they're receiving pension income.
Attributes that focus on more day-to-day aspects of financial management, for example, changes to regular bills or late payments .
Signal acts as an intelligence engine, combining data from all of Bud's various services to provide insights at the user level. Bud's Categoriser, Merchant ID, Regular Payments finder, and Transaction Labels services are used to generate this data.
Signal is at the heart of our platform and is one of the key pieces of technology that powers Bud's front-line products.
Our products provide clients the tech to create personalised and relevant apps, services, and systems for their users. Check out and download our product factsheet below to learn more about Signal.